As much as I am a Do-It-Yourselfer; when I started the journey of learning how to market my books, I stumbled a lot.

I was fortunate in this journey to stumble on Platypus Publishing. Right out of the opening gate: Matt makes it clear, that marketing my book starts with laying my book out in a marketing format, from cover to cover.

Laying my book out this way, makes it tons more easier to sell. Which when I sat down and absorbed that – it made perfect sense. It’s not just writing all my thoughts down in chapters and then presenting it to readers. It’s selling them what I’m writing from cover to cover – while not sounding like “Click Bait”.

Another way of saying this is like watching a movie trailer for a great movie. The movie trailer is the front and back covers of the book. Once I sit down to watch the movie, it verifies the movie trailer…

Then goes from scene to scene in me wanting to know more and more. Validating I made a good choice in getting something out of what was marketed to me.

Matt does a gentle at my speed approach in detailing these marketing components throughout the framework of writing a book.

Once I completed his course, I was convinced I wished I had this knowledge at the beginning of my writing and publishing book career. I have no regrets about how I wrote my books because I love to tell stories solely to see the reactions on people’s faces. This would have allowed me to hone that skill in writing those books, a whole lot quicker.